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TrustPilot is allowing fake reviews to persist, even when presented with evidence of their fraudulent nature. Reviews containing hate speech and racist comments remain untouched even after being flagged for moderation. This has transformed TrustPilot into a platform rife with fake reviews. Those willing to pay companies in India as little as £50 can manipulate their profiles, a stark contrast to TrustPilot’s subscription fee of £250 per month. The choice is clear; with TrustPilot neglecting review monitoring, the incentive to generate fake reviews for improved SEO and company visibility becomes apparent. The lack of quality control in TrustPilot’s business model enables anyone to add 5-star reviews to their own business while tarnishing competitors’ reputations with 1-star reviews. This absence of regulation is evident in the attached screenshots.